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Browsing Category

Marketing

2 posts

Original strategies, ideas, and examples focused on marketing, branding, promotion, and audience growth in the floral industry.

  • Business
  • Design & Education
  • Marketing

Florists Going Digital: From Storefronts to Scroll-Stopping Sales

A well-shot bouquet, a behind-the-scenes design clip, or even a satisfying wrap moment can reach thousands—sometimes millions—without a single dollar spent on ads.
  • Colette Proffit
  • May 12, 2026
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  • Marketing

TFF Labels Flowers a ‘Mental Health Hack’ for Modern Motherhood Burnout

The initiative is built on four core pillars — gift-giving, self-care, home decor, and mindfulness.
  • Travis Rigby
  • April 13, 2026
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  • Industry News

FTD Names San Antonio Florist Recipient of Founder Award

The award honors Chris’s commitment to excellence, exceptional customer service, and…
  • Travis Rigby
  • September 11, 2026
  • Events

Flowers for Families in Remembrance of September 11

Citizens will honor the memory of those who lost their lives 25 years ago with flowers.…
  • Travis Rigby
  • September 11, 2026
Photo by Magnific
  • Supply Chain

$50M Investment for Agri-Food Automation and Intelligence Network

This investment will not only build on Canada's talent, expertise and resources but…
  • CF Team
  • September 8, 2026
Photo by Magnific
  • Events

Dates Announced for 2027 Ontario Fruit and Vegetable Convention

The event is scheduled for February 17-18, 2027, at the Niagara Falls Convention Centre…
  • CF Team
  • September 8, 2026

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