Redesigned website presents our collections, resources, stories and more in an intuitive, inspiring experience.
A New Digital Home for the World of Alexandra Farms
Browsing Category
Everyday Flowers
25 posts
Original content celebrating everyday floral design, seasonal arranging, retail flowers, and the role of flowers in daily life.
Introducing My Floral IQ, The Floral Industry’s Knowledge Platform
The platform was created to help individuals and organizations explore, benchmark and grow knowledge through continuous learning.
Dolly Parton’s Legacy: A Special Rose of a Person
With her big hair, bigger heart, and razor-sharp wit, Dolly became a symbol of joy and self-invention, proof that glamour and goodness can share the same stage.
Unveiling the Secrets of Color: Exploring the Fascinating World of the Color Wheel
Unravel the mesmerizing secrets of the color wheel – from primary hues to captivating blends, discover how colors shape our world in fascinating ways!
‘Floral Robin Hood’ Gives Second Life and Beauty to London’s Floral Designs
The Flower Bank offers an opportunity for floral designs to be rescued and reused for a second life before discarding them completely.
Who Decides What Becomes Beautiful?
Floral Commerce™: The Business Behind Beautiful Things examines the complex relationships between cross-industry collaboration and evolving client demands that influence every aspect of floristry.
Wreaths: 150 Ideas for Every Season
Perfect time of year to hone those wreath making skills, check out all the beautiful designs for every occasion.
‘The Genius of Flowers’
A new book, by our very own Jill Brooke, elevates florists—and the power of blooms.
In Pursuit of the Perfect Rose
A rose may possess excellent productivity or vase life, but without charm, character and emotional appeal, it would never be considered for release.
New Manual Offers Practical Guidance for Sympathy Floral Design
Designed as both a classroom resource and a professional reference, the publication supports Mississippi State’s floral education programs while offering valuable guidance for working florists looking to refine their sympathy design skills.
