Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.
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Business
43 posts
Original reporting and practical insights on running, growing, and strengthening floral businesses across the industry.
What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers
Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.
The Advent Wreath
To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.
First Clock Successfully Migrated for Floriday Auctioning
The technical migration of clock N5 is an important milestone, but definitely not the final step. Over the coming weeks, Royal FloraHolland will be migrating the other clocks step by step.
New AI Bouquet Configurator Explores the Future of Digital Flower Selection
Floral Innovations develops prototype based on the InfoFlowersPlants database featuring more than 8,000 flower species and varieties.
Bloomnation Launches Weddings & Events Business Solution
From the first inquiry to the final delivery, Weddings & Events gives florists everything they need to book, plan, and manage their events business in one place.
DevX 2026: What is the Floral Industry Prioritizing?
WFFSA asked several leaders who participated in DevX what they are prioritizing now. Their answers offer a useful snapshot of where the wholesale floral industry is headed and what it may take to succeed there.
No Dancing Required
How authenticity drives flower business success and attracts great clients.
Heliospectra Declared Bankrupt
According to Heliospectra, no solution could be completed that would allow the company to meet its financial obligations.
AFE’s Newest Scholarship Supports International Research Experiences for Future Floriculture Leaders
The scholarship reflects his longstanding belief that international partnerships and research are essential to advancing horticulture.
