Browsing Category

Editorial

133 posts

Original reporting, expert insights, and in-depth features created by our editorial team to inform, inspire, and elevate the floral industry.

Events

Flowers for Families in Remembrance of September 11

Citizens will honor the memory of those who lost their lives 25 years ago with flowers. The downtown banks will provide 300 free floral arrangements for family members and other visitors to the 9/11 memorial this September 11.

Travis Rigby
September 11, 2026

View Post

Design & Education

Elevate Designs with Faux Botanicals

Discover how going beyond fresh flowers can bring lasting color, texture and seasonal style to a striking autumn centerpiece.

Travis Rigby
September 7, 2026

View Post

Halloween 2026: Unexpected Color Palettes Florists Should Offer

Halloween flowers are moving beyond orange and black as unexpected color combinations bring a fresh, sophisticated twist to October designs.

Travis Rigby
September 7, 2026

View Post

Events

MSU Extension to Host Improving Nursery Production Webinar Series

While the content is especially relevant to container nursery operations, the information will also benefit field-grown nurseries and greenhouse operations with outdoor production areas.

Travis Rigby
September 7, 2026

View Post

Business

What Customers Really Notice About Your Flower Shop—and Why Storytelling Helps Sell More Flowers

Customers may come for the flowers, but the story, feeling and experience behind them can inspire them to buy.

Travis Rigby
August 31, 2026

View Post

Business

The Advent Wreath

To spark early design inspiration, we explore the crown jewel of Germany’s Christmas floral traditions and other festive holiday customs from Europe.

Travis Rigby
August 31, 2026

View Post

Business

First Clock Successfully Migrated for Floriday Auctioning

The technical migration of clock N5 is an important milestone, but definitely not the final step. Over the coming weeks, Royal FloraHolland will be migrating the other clocks step by step.