Before diving into paid online advertising, it’s crucial—regardless of your flower business scale—to define your goals.
Digital Marketing for Floral Business
EHR’s New Varieties Report Released
Varieties are selected for retail pull, production efficiency, overall performance, and availability.
Gateway to the Americas Cup Competition Begins in Orlando, Task 1 Complete
On Friday, June 5, designers completed Task 1. Check back for more from the Gateway to the Americas Cup with coverage throughout the event.
Tutorial: The Art of the Analogous
Let springtime colors flow in your next event centerpiece.
Lei Day: A Celebration of Aloha in Hawaiʻi
For those raised in Hawaiʻi, this time of year brings memories of climbing your Auntie’s plumeria trees—paper bag in hand—to gather enough blossoms to string a lei for your school’s May Day hula performance, plus one extra for your teacher.
European Nurseries Protest: ‘Green Deal Ambitions at Risk’
At the European Parliament, the European Nurserystock Association (ENA) launched its 2026 Manifesto: “More plants more life”.
Florist Spotlight: Juan M. Villanueva of Villanueva Designs
An uber popular teacher at New York’s Flower School, Villanueva came to our attention when he won first prize at Fleurs de Villes’ floral show.
New Videos Feature 2025 Top Performing Plants from Michigan Trial Gardens
Every year the leading Michigan young plant producers and the trial gardens at Michigan State University showcase new plant selections, recent favorites and their garden performance during the Michigan Garden Plant Tour.
TFF Labels Flowers a ‘Mental Health Hack’ for Modern Motherhood Burnout
The initiative is built on four core pillars — gift-giving, self-care, home decor, and mindfulness.
Fresh Easter Florals and Giftables
Easter is one of the most visually inspiring seasons for florists, offering a natural palette of soft pastels, fresh greens, and delicate textures.
